Stories 1 – 9 of 10
The cease and desist I was secretly proud of
Years before conversational AI was a thing, we were changing famous websites to demo an idea. Their security caught us before a human did. The letter that arrived was polite, entirely deserved, and the first real sign the idea mattered.
How we got our name (after a Klingon detour)
We burned through two names before this one. A trademark we did not check, a domain we could not afford, and a country code with a reputation. The fix was not inspiration, it was a scoring method, and the discipline to walk away from the name we loved most.
We were only ever half serious
The metaphor was doing a real job in that article, and it landed far harder than we expected.
Unless started as a hobby
Marcel and I built a client-side script as a hobby, released it for free, and forgot about it. Three months later, thousands of websites were running it. The moment we understood what that meant was the moment we had to become a company.
What a DARPA fighter-pilot project taught us about Unless
Before Unless existed, we came across a DARPA research program about helping fighter pilots decide under pressure. The technology of 2001 could not carry the idea. Today's AI can, and that idea quietly became the foundation of our company.
UNLESS recognized by Research.com for AI knowledge assistant
UNLESS has been recognized for its innovative capabilities in making organizational knowledge discoverable, intuitive, and actionable.
Fireside chat at Visma AI Conference 2025
Transforming customer support with AI - insights from the Visma AI Conference 2025 fireside chat of Edgars Dzenuška and Sander Nagtegaal.
Another spectacular year comes to an end
Join us at Unless as we revolutionize AI in 2024, paving the way for innovation and growth in 2025 with the Sentient Knowledge Base!
2023: looking back and looking ahead
Reflecting on a transformative year in AI innovation and what's to come in the new year.